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01/ 04Rami Fortis

Rami Fortis

An album redesign in three parts

Collaboration
Rami Fortis
Discipline
Album design, packaging, print
Deliverables
3-LP box set, 3 cassettes, accordion booklets with pop-ups
Language
Renaissance and Baroque painting, collage, hand lettering
Scope
Album designPackagingDigital collageHand lettering
The Fortis Meshulash record cover: a dense Baroque-style table painting, with the vinyl sliding out
Collaboration
Rami Fortis
Discipline
Album design, packaging, print
Deliverables
3-LP box set, 3 cassettes, accordion booklets with pop-ups
Language
Renaissance and Baroque painting, collage, hand lettering
Scope
Album designPackagingDigital collageHand lettering

The project

A redesign of Rami Fortis’s three-part album, made together with Fortis himself.

The project includes a box set of three records, three cassettes and accompanying booklets, all designed around the songs and stories that make up the album. The goal was a visual and physical experience that keeps Fortis’s musical world going beyond listening.

Front and back of the record sleeve, with the track list
The three records of the box set

Concept

Past, present and future.

The concept moves between past, present and future, following the album’s three parts. The visual language draws on Renaissance and Baroque painting, combining digital collage, hand lettering and dense compositions full of images and symbols taken from the songs.

The painted world opening across the sleeve

Gradual discovery

Every opening reveals another layer of the story, until the painted world turns out to be a photo set, with Fortis standing behind it. The density of detail invites you to look again, and to find something new every time.

  1. 01The cover: a painted world
  2. 02Open it, and the painting continues
  3. 03Another layer: lights and a camera
  4. 04The whole picture: a photo set, with Fortis behind it
The cover: a painted world
Open it, and the painting continues
Another layer: lights and a camera
The whole picture: a photo set, with Fortis behind it

The record box

The record box opens into three parts, each one continuing the album’s visual world. Images from the songs mix with recurring details that change along the story, so the design reveals itself step by step.

The sleeve laid flat: the painting is a photo set, with Fortis behind the camera

The booklets

The booklets carry the concept into an accordion fold, combining the lyrics with three-dimensional pop-up elements. Image and text weave into each other and add one more layer of discovery, and of physical experience.

Pop-up, accordion fold, handwritten cover.

A pop-up spread from the booklet
The handwritten cover beside the open accordion
The accordion booklet, unfolded

The cassettes

The three cassettes follow straight on from the record box, each one standing for one part of the album. The images run across all three and form a single continuous composition.

The three cassettes side by side: one continuous picture
The cassettes and their box
The cassettes and their box
The cassettes and their box
The cassette insert unfolded, beside the tape
Design: Rotem Klaperman In collaboration with Rami Fortis Shenkar School of Practical Engineering, Visual Communication
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