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Memento Mori

An interactive video installation about catastrophic thoughts

Discipline
Video installation, motion, branding
Format
Two synchronized projections
Deliverables
Projections, posters, postcards, keychains, an emergency kit
Language
Neo-constructivism, urban architecture
Scope
InstallationMotionBrandingPrint
The three Memento Mori posters on an orange wall: DEATH, AGAIN and WRONG
Discipline
Video installation, motion, branding
Format
Two synchronized projections
Deliverables
Projections, posters, postcards, keychains, an emergency kit
Language
Neo-constructivism, urban architecture
Scope
InstallationMotionBrandingPrint

The project

Memento Mori is a project about the catastrophic thoughts of death and danger that appear in the middle of everyday actions.

Through an interactive video installation, the project shows the gap between the outer reality and the threatening scenarios the mind creates, to raise awareness of, and open a conversation about, an experience that usually goes unspoken.

The building postcards, falling
A postcard, close up

The installation

The installation combines two synchronized projections that show the outer reality next to the inner experience. Through filming, editing, sound and kinetic typography, the viewer sees how an everyday situation can grow into a chain of catastrophic thoughts.

Projection, 1 min. Recorded in the installation space.

Fragments of the two projections: the outer reality and the inner experience.

The graphic language

Worst case thinking.

The graphic language draws on neo-constructivism and urban architecture. I chose buildings as the central image because they stand for stability, strength and order, yet a slight change in the angle of view can make them threatening and stir a feeling that everything is about to fall apart. This contrast shows the gap between the outer reality, which stays stable, and the inner experience that changes the way we perceive it.

The AGAIN poster
DEATH, AGAIN and WRONG, seen at an angle

The system

From photographs of buildings and architectural details that I broke down into geometric shapes, I developed a system of grids, patterns and graphic elements built on repetition and disruption. The logo, based on the Penrose triangle, carries the same idea and stands for the endless loop of thoughts.

Three posters: DEATH, AGAIN, WRONG.

The DEATH poster
The AGAIN poster
The WRONG poster, leaning on the floor
Poster and postcard details
Poster and postcard details
Poster and postcard details
Poster and postcard details
Poster and postcard details
The building prints and postcards
01
The building prints and postcards
02
The building prints and postcards
03
Postcards and keychains
Postcards and keychains
Postcards and keychains

The emergency kit

The Break Glass in Case of Emergency kit is designed as an emergency box, turning the urgency of the thoughts into a physical object. Inside are three sensory objects that invite interaction through touch and repeated movement.

The Break Glass kit on navy, front and back
Design: Rotem Klaperman Shenkar School of Practical Engineering, Visual Communication
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