Zets
A non-alcoholic cocktail brand
The project
ZETS is a concept brand of non-alcoholic cocktails, born from the wish to create a social drinking experience with no compromise on taste, look or atmosphere.
The project covered product development, research and brand strategy, and the design of a full brand system: packaging, advertising, social and a website.
The idea
No compromise.
The brand was born from the gap between wanting to take part in the social drinking experience and choosing not to drink alcohol. ZETS offers a young, colourful and carefree alternative that makes the alcohol-free choice a natural part of a night out, not a substitute or a compromise.
The visual language
The graphic language draws on the cultures the classic cocktails come from, combining bold colour, dynamic illustration and free typography. The logo is built on flowing hand-drawn letters and shapes inspired by a splash of liquid, while the photography focuses on spontaneous social moments, with direct flash and compositions full of movement.
The packaging
The packaging system includes six cocktail cans, each with colours and illustrations inspired by its flavour and the culture it came from. Alongside the cans came a three-pack box and snack packaging, extending the brand experience while keeping one consistent graphic language.
A three-pack box and snack packs, in one graphic language.
The campaign
The advertising focuses on the social experience around the drink, through dynamic photography, strong colour and a carefree atmosphere. The campaign includes a series of posters and a commercial.
The commercial, 30 sec.
From the commercial
